Portfolio & Work Samples
Work That Converts
Campaigns, funnels, dashboards, and GTM systems built to drive measurable outcomes — not just activity.
Custom Marketing Funnel
A purpose-built revenue funnel engineered from the buyer's perspective — mapping every touchpoint from first impression to closed deal. Each stage is tracked, measured, and optimized to generate pipeline that converts predictably and scales with the business.
View ProjectABM Campaign
Precision-targeted account-based marketing executed at the scale enterprise revenue demands. Coordinating email, paid, content, events, and direct sales outreach into a single orchestrated program — designed to penetrate strategic accounts and accelerate pipeline velocity where it matters most.
View ProjectAutomated Email Campaign Workflow
Sophisticated nurture sequences built to move prospects through the funnel without sacrificing personalization. Behavioral triggers, lead scoring, and timed touchpoints that hand off sales-ready buyers at precisely the right moment — reducing time-to-close while improving conversation quality.
View ProjectMarketing Metrics
KPI frameworks and attribution models that connect marketing activity directly to revenue. From pipeline contribution and blended CAC to MQL-to-SQL velocity — every metric is designed to tell a clear story that earns confidence in the boardroom and drives alignment across go-to-market teams.
View ProjectMarketing Dashboards
Without data, it's just opinions. Performance dashboards built across organizations to give leadership real-time visibility into what's working, where to invest, and how marketing is contributing to the business — intuitive for executives, actionable for teams.
View ProjectSocial Media Metrics
Moving social beyond vanity metrics — tracking audience growth, engagement quality, content attribution, and conversion contribution across platforms. Every framework is designed to tie social activity to pipeline and validate channel investment with boardroom-ready data.
View ProjectIntegrated Growth Marketing Campaign
A fully integrated PR and growth campaign engineered from strategy to execution — spanning earned media, paid amplification, SEO, social, content, and email. Full-funnel thinking with precise audience targeting, consistent narrative, and attribution that proves impact at every stage of the buyer journey.
View ProjectAMA Memphis Website
A full website redesign for the American Marketing Association Memphis chapter — elevating brand presence, improving member experience, and driving community engagement. From information architecture to visual design and content strategy, this project shows the hands-on execution I bring alongside strategic leadership.
View ProjectLeadership Documents
The work that happens behind the scenes and drives real impact — team charters, performance frameworks, strategic planning documents, and onboarding playbooks. Great marketing leadership is as much about building systems and developing people as it is about executing campaigns.
View Project