Measuring marketing metrics at every funnel stage, top, middle, and bottom, is essential to understanding how prospects move from awareness to conversion. Each stage plays a distinct role, and tracking the right KPIs ensures you’re attracting the right audience and effectively nurturing and converting them. Without measurement, it’s easy to develop blind spots, waste budget on top-of-funnel tactics that don’t lead to sales, or fail to identify friction points that cause leads to drop off mid-funnel. Consistent tracking helps optimize performance, align sales and marketing efforts, and close gaps that could cost you revenue.
