Social Media Marketing Metrics Presentation

Catherine developed a presentation on social media to give non-social media marketers an idea of how to measure success regarding social media. It focuses on using social media metrics to make informed, data-driven marketing decisions in this presentation. This covers key performance indicators across platforms, explains how to interpret engagement trends, and demonstrates how to connect social insights to broader business goals. The goal was to help non-marketers move beyond vanity metrics and focus on actionable data that drives strategy.