H2 Integrated Marketing Plan for FinTech Company.

This integrated demand generation strategy was built entirely on performance data analysis, addressing the client's specific challenge of MQLs pacing 37% behind target despite 34% YOY growth. Using Gartner's 2025 B2B benchmarks and industry-specific conversion rates, I identified that LinkedIn's success, compared to email's poor performance, combined with an untapped partner ecosystem, requires a phased approach prioritizing proven channels with measurable CPL projections ranging from $120 to $350 across different tactics.